From August 24 to 26, China International Home Textiles and Accessories Expo 2020 was held in Shanghai.
Jiangsu Nantong International Home Textile Industrial Park, which was established after the combination of Dieshiqiao and Zhihao markets, made its debut. It not only vigorously promoted the park to the exhibitors, but also organized more than 20 enterprises in the home area to participate in the exhibition. The transaction volume on the spot exceeded 1.5 million yuan and the intention order reached nearly 60 million yuan.
"Combination" of the two markets
After decades of development, Nantong has become the largest distribution center of household textiles in China, and has formed a pattern that Haimen Dieshiqiao market mainly focuses on finished products and TongZhou Zhihao market which mainly focuses on surface accessories. This year, Nantong has made every effort to promote the coordinated development strategy of the two major markets and further promote the high-quality development of Nantong home textile industry. With the approval of Jiangsu provincial government, Nantong Haimen Dieshiqiao market and TongZhou Zhihao market merged, Jiangsu Nantong International Home Textile Industrial Park came into being.
At this home expo, Jiangsu Nantong International Home Textile Industrial Park announced to the outside world that it would build a new industrial city with world-class home textile industry cluster as the core, advanced industry, goods and livable.
According to the new positioning of "four centers and one new city", Jiangsu Nantong International Home Textile Industrial Park will transform from specialized bedding market to household integrated market, from domestic market to international and domestic combined market, from offline market to online and offline compound market, from well-known product market to well-known brand market, and build itself into suitable for business, industry, living and culture The connotation of the new urban functional area. "Build a nest to attract the Phoenix, flowers bloom and butterflies come." Qian SUOMEI, executive deputy leader of Nantong home textile market collaborative development leading group and leader of Jiangsu Nantong International Home Textile Industrial Park Preparatory Working Group, sincerely invited entrepreneurs from home textile industry at home and abroad to come to the park as a fertile land for innovation and entrepreneurship.
Yang Zhaohua, President of China Household Textile Industry Association, congratulated the establishment of the park and was optimistic about the future development of the park: "continuously promote the deep integration of home textile industry with tourism and culture, create home textile as a new business card of Nantong City, and guide the development of home textile industry with the leading position of national home textile industry cluster, and strive to become a world-class industrial cluster."
More than 20 enterprises from Jiayuan district participated in the exhibition
China International Home Textiles and Accessories Expo, guided by China Textile Industry Federation, is one of 115 key brand exhibitions guided and supported by the Ministry of Commerce. More than 20 enterprises of Nantong International Home Textile Industrial Park showed up at the conference with their new products.
Jiangsu fuzhidao MeiAn Textile Technology Co., Ltd. brought its brand happy living (smile art home textile). Zhang Chong, chairman of the company, said that participating in the industry grand gathering helps enterprises understand the changes of home textile market in the post epidemic era, and helps enterprises layout the overall situation. "Our functional product line, including a variety of natural fiber products, antibacterial products, etc., represents the market demand under the epidemic situation and the future development needs."
At the entrance of the exhibition hall, a propaganda video of enterprise intelligent manufacturing played on the large screen attracted the attention of the exhibitors. This video is from lansiyu home textile, an enterprise in Jiangsu Nantong International Home Textile Industrial Park. Ma chuanlei, manager of enterprise marketing department, said that the intelligent manufacturing equipment displayed in the film was recently imported from Sweden by the enterprise, which can produce 8000 pieces of quilt cores and 5000 sets of four pieces per day. "It can improve production efficiency, save labor costs, and help us respond quickly to consumer demand."
Although affected by the epidemic situation, the number of purchasers decreased significantly this year, but during the three-day exhibition period, the turnover of enterprises in Nantong International Home Textile Industrial Park exceeded 1.5 million yuan, and nearly 60 million yuan of intention orders were reached.
Live broadcast expands new online channels
"Link 9, 200, 3, 2, 1 No more, 200 more! " In the "generation Z @ player's home" shared live broadcast area of the Home Expo, "yelling" comes and goes. A large number of "Daniao" and "wanghong" gathered here to bring goods for the home textile products behind them in the face of lighting lamps and mobile phones.
LAN Siyu cooperated with the anchorperson of wanghong to make 3 live broadcasts on Taobao platform, and successively introduced 8 pieces such as goose down quilt. "Our sales are mainly in stores, and the original intention of doing live broadcasting is to promote the brand and expand the popularity." Ma chuanlei said that the company also participated in the brand live broadcast launched by China home textile at the exhibition, and he acted as the "anchor" to promote the enterprise for five minutes, draining from online to offline, and expanding new online channels.
With the vigorous development of new consumption patterns such as live e-commerce, Nantong home textile city, located in the Jiangsu Nantong International Home Textile Industrial Park, has grasped the wind and invested in the construction of a live broadcasting base with an office area of 4000 square meters. The base has four independent large-scale live broadcasting rooms, which regularly carry out live broadcasting training, and is committed to incubating and cultivating local enterprises, e-commerce live delivery capacity, creating local online red, and realizing Nantong home textile's "hematopoietic" function in the field of live broadcasting.
"In the post epidemic era," live selling "is closing the gap between enterprises and consumers with a new consumption mode." According to the relevant person in charge of the park's preparatory working group, Jiangsu Nantong International Home Textile Industrial Park will continue to enlarge the advantages of new formats such as live broadcasting on the development of home textile industry, and help enterprises transform from traditional order selection to more efficient digital production and operation with the help of rapid development of e-commerce.
Reporter Wang Weili, Jiangsu, China
