When it comes to bicycle activities, most of them are bicycle sports, such as the tour de France; or the exhibition activities of manufacturers, such as various bicycle exhibitions. In fact, bicycle is a tool for sports and leisure. If it is separated from sports and becomes a still life, it will lose its original spirituality.
From September 9 to 11, the 4th Shenzhen International Bicycle carnival was held in Shenzhen and attracted attention from all walks of life. Riders participated in the competition, spectators watched the race, and manufacturers exhibited This new mode of bicycle exhibition makes the exhibition move from indoor to outdoor, from static to dynamic. Through sports events, trial riding experience, interesting games and other activities, enterprises, brands and new products can directly face the market and consumers, enhance consumers' experience of products and have a good perception of brands.
It is understood that nearly 100 well-known brand bicycle vehicle and parts enterprises from the United States, Germany, Italy, the Netherlands, Japan, Hong Kong, Taiwan and Mainland China participated in the carnival. More than 1600 athletes participated in the competition, and 60000 people participated in the carnival in three days. Extensive public participation has undoubtedly expanded the scale of the exhibition and enhanced the advertising effect.
Facts have proved that Shenzhen International Bicycle carnival, a new mode combining exhibition with sports, is successful, and has become a vane leading the cultural trend of cycling in China, and has been listed as one of the 16 major tourism projects in Guangdong Province. So how sustainable is this model? What should be paid attention to?
In fact, this is to establish a profit cycle chain among manufacturers, spectators and riders. That is, the level of the competition should be high and the experience of the audience should be better. In this way, the flow of people will be guaranteed.
First of all, the car race must be wonderful. This is the basic premise, which requires that the contestants must have international level, and the number of participants should be more. For example, the carnival has set up an international extreme mountain bike street race participated by the world's top extreme mountain cyclists, which is exciting and exciting, challenging the Visual limit. In order to improve the enthusiasm of the players, the organizing committee must increase the bonus. In addition, it is necessary to lower the threshold and set the races that ordinary riders can participate in.
Secondly, the audience can experience it. In addition to providing the audience with a high level of visual feast, they should also increase the variety of bicycle entertainment items they can participate in. For example, cycling games, ordinary group competitions, such as the cycling relay race with family or friends as a group, has strong participation and entertainment. In addition, the carnival simulates the road surface of mountain cross-country race in the venue, which is open to cycling enthusiasts and on-site spectators.
Thirdly, manufacturers should interact. If the above two are done well, the flow of visitors will be guaranteed, but the manufacturers can not be too single board. In addition to the on-site display of bicycles and spare parts products, it is better to provide some concessions for the audience, such as discount sale, test ride experience, on-site lottery, gift giving, etc.
At present, Shenzhen International Bicycle Carnival has become the world's largest outdoor Bicycle Exhibition and sports cultural interaction event. To continue to maintain the leading edge, we must make more efforts in the interests of riders, spectators and manufacturers, enrich the experience of all parties and strengthen the interests of participation.
Author: Mu Feng
